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OVERVIEW

  • Trusted executive experiential producer and client lead servicing top industry brands & innovative start-ups

  • Oversee and drive full event production lifecycle from pitch proposal, creative development, fabrication, pre / post production & all responsibilities on-site. See capabilities here.​​

  • Managed annual client billings up to $10M and led 300+ brand activations across US and global markets

  • Negotiated and locked brand partnerships that encompassed IRL activations, performances, content production, product drops, & social amplification

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EXPERIENCE

JEN KAPLAN PROJECTS                                                    

Executive Producer | May 2016-2017, June 2023 - Present

Primary production partner for brands and white-labeled head of production and client services for agencies. 

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NOTABLE PROJECTS:

  • ​BET+ “Tyler Perry’s Divorced Sistas” Premiere & Afterparty

  • CAMP x Fabletics LA Launch Event | Agency: Clear Sky Collective - On-site Client Lead

  • Vanity Fair Oscar Watch Party

  • Cécred Road Show on Beyonce’s Cowboy Carter Tour | Agency: YMC - Creative Project Manager & On-site Client Lead

  • Vogue x Audemars Piguet 150th Anniversary Cocktail Party - On-site Client Lead

  • WIRED The Big Interview - Science Fair Partnership Lead

  • Condé Nast x MARS Candy Activation at VidCon

  • BET Media Group FYC House

  • Deadline x Apple TV+ “Masters in the Air” Screening Red Carpet

  • Vanity Fair x Apple TV+ FYC Holiday Event

  • Vanity Fair x Apple TV+ “Lessons in Chemistry” FYC Event

  • Psycho Bunny x Sports Illustrated at Super Bowl | Agency: IN GOOD CO

  • WIRED Café at San Diego Comic Con

  • GQ NBA All-Star Party, hosted by LeBron James with The Roots & Special Guests 

  • GQ Super Bowl Party with Lil Wayne, LL Cool J, & Other Special Guests 

  • GQ x Saks NBA All-Star Party, hosted by Future

  • Pottery Barn x Monique Luillhier Collab Launch

 

IN GOOD CO                                          

Head of Client Happiness & Experiential | January 2017 - May 2023

  • Headed client relationships and project management for various brand launches and campaigns. Agency work included brand positioning, brand and marketing strategy, seasonal product campaign creative and roll-outs, social campaigns, experiential design, and packaging development.

  • Collaborated with creative director, strategists, photographer, & post-production team to oversee timely roll-out of all creative assets: media agencies, print production, e-Comm/web, social teams

  • Strategized with creative team on campaign concepts based on trend forecasts, consumer insights, new technology and market opportunities.

  • Led brand partnerships and talent bookings on behalf of clients

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NOTABLE PROJECTS:

  • Psycho Bunny Color Outside the Lines Campaign with Daddy Yankee
  • Psycho Bunny Seasonal Campaigns
  • Psycho Bunny x Hypebeast at Coachella
  • Zappos Every Body Moves
  • Amass Spirits Brand Launch
  • Pinterest x HP Content Campaign
  • Psycho Bunny Color Outside the Lines LA Launch Event

 

Formerly A SQUARED GROUP (A2G)                        

Account Director & Event Producer | December 2010 - April 2016

  • AOR Client lead for Gap and Old Navy for all experiential activations, store openings and key consumer-facing initiatives

  • Negotiated multi-year sponsorship deals on behalf of Gap at top music festivals for $5MM experiential program. Pitched to CMO, global exec team and led festival negotiations, talent bookings, & on-site activation concepts. Festivals included: SXSW, Lollapalooza, Bonnaroo, Governors Ball, Sasquatch, and Stagecoach

  • Activated in global markets for Old Navy, translating US marketing concepts into pop-ups and retail activations using the latest technology and social platforms

  • Account roster included: Netflix, Airbnb, AOL, HBO, Gap Foundation, Nordstrom Rack, Kate Spade, Kenneth Cole, and Seattle’s Best Coffee

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NOTABLE PROJECTS:

  • Gap Summer Music Festival Activations, Custom Merch, & In-Store Events 2012 - 2015

  • Gap Seasonal Campaigns: Roll-out of up to 40 in-store events 

  • Old Navy Tweet for Your Feet US & Tokyo Tour

  • Gap #TheDressNormal Project Tour

  • Gap Pico de Gap Taco Truck Pop-up Tour

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STOELT PRODUCTIONS                                               

Senior Event Coordinator | November 2005 - October 2010

  • Experiential design & production agency for clients: Reebok, Diesel, GQ, MAC Cosmetics, Clinique, MTV Networks, Thompson Hotel Group, Dior Homme, Morgans Hotel Group, Conde Nast, and Rock & Republic

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NOTABLE PROJECTS:

  • Rock & Republic Paris Fashion Week and Afterparty at The Eiffel Tower

  • Rock & Republic Paris Fashion Week at Hotel de Crillon

  • Rock & Republic London Fashion Week

  • SXSW Diesel U:Music Party with She & Him, The Ting Tings, The Editors, Tokyo Police Club

  • 5th Anniversary Beach Party with Chris Cornell & Velvet Revolver

  • Rock & Republic NY Fashion Week Party with LCD Soundsystem

  • Diesel Melrose Flagship Opening with Hot Hot Heat

  • Reebok La Cienega Aerial Workout Pop-Up Studio

  • JANE Magazine "Go Naked" Party with Heidi Klum at Goldstein Residence

  • City of Hope Benefit Gala with John Legend

  • GQ x Burberry the Beat Party with Cold War Kids

  • GQ x Ray Ban with Little Dragon

  • Mondrian South Beach Launch Event
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EDUCATION

University of California Riverside | Bachelors of Science, Business Administration Marketing 

Affiliations: Associated Students Program Board (ASPB) - Campus entertainment & cultural events.

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© 2025 JEN KAPLAN PROJECTS, INC.

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